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Pricing

Specific pricing. No "contact us" theater.

Two paid tiers and one selective free path. Fixed scope. Fixed price. No equity required.

Read what's included, what's not, and pick the path that fits your stage.

MVP
$30,000 fixed

Approximately 4 weeks. Production-grade product at first ship.

What's included

  • Senior engineering pod (no juniors, no offshore handoffs)
  • Product design, UX, and UI
  • Production deploy on your accounts (Vercel, Railway, etc.)
  • Auth, payments, basic observability wired in
  • Full code ownership. You own the repo, the infra, the IP

What's NOT included

  • Ongoing maintenance after launch
  • Post-launch feature iteration (separate scope)
  • Marketing, content, paid acquisition
Most ventures
Venture Build
$50,000 fixed

Approximately 6 weeks. Includes a post-launch iteration window.

What's included

  • Everything in MVP, plus:
  • Extended scope. Multi-tenant, integrations, AI features
  • 2-week post-launch iteration window with the same pod
  • Investor-ready deck-aligned demo flows
  • Architecture docs handed off so the next team can extend it

What's NOT included

  • Multi-month retainer after the iteration window
  • Marketing, content, paid acquisition
  • Equity in your company (we don't take it)
Public Build
Free selective

For founders without $30K. Free of cash cost in exchange for working publicly.

What's included

  • Same engineering quality as the paid tiers
  • Build receipts published publicly throughout
  • Code ownership stays with the founder
  • Public progress posts on X across the build window

What's NOT included

  • Privacy. Public-by-default is the deal
  • A guaranteed slot. We pick a few each cycle
  • The flexibility to disappear if traction stalls
Apply to Build Publicly

Curious about the public path? Read the Public Build campaign first, then apply.

Why we publish prices

Agencies that hide pricing waste your time. They book the call, qualify you, then quote based on what they think you can pay. Downshift does not.

$30,000 buys a production-grade MVP. $50,000 buys an MVP plus the room to keep iterating. Below that, you have one selective option, and the bar is real.

Fixed price, fixed scope, no equity required. If the scope changes, the price changes, and you see it before the change happens.

Pricing questions

Does the price include design?
Yes. Product design, UX, and UI are included in both the $30,000 MVP and $50,000 Venture Build. Downshift does not bolt design on as a separate vendor or line item.
What about post-launch iteration?
The Venture Build at $50,000 includes a 2-week post-launch iteration window. The MVP at $30,000 ends at production launch. Beyond that, ongoing work is scoped separately and billed against the same fixed-price model.
Do you take equity?
No equity is required. Engagements are cash-first and you keep 100 percent of your company. Equity is optional and only discussed after real value has been delivered, and only if it makes sense for both sides.
Why not show hourly rates?
Founders should not pay for time. They should pay for outcomes. Fixed scope and fixed price aligns Downshift with the result, not the hours.
What if my budget is below $30K?
Apply to the Public Build campaign. It is free of cash cost for selected founders, in exchange for working publicly. The bar is high. The door is open.

Pick a path

Paid track gets you a 30-minute scoping call and a fixed quote. Public Build is an application. Manuel reads every one.

Apply to Build Publicly